Built on clarity, continuity, and service discipline.
Aarthik Freedom is the brand under Arunika Services Pvt. Ltd., an AMFI-registered Mutual Fund Distributor — combining clear financial information with structured systems and disciplined execution.
Who We Are
Aarthik Freedom supports families, professionals, retirees, and business owners seeking a more structured and dependable financial journey. We facilitate access to mutual fund investments and related solutions through a process designed to be simple, transparent, and goal-linked.
Investors value clarity in communication, continuity in service, and discipline in execution. Our approach is built on these principles — understanding requirements, presenting suitable pathways in clear terms, enabling transactions through registered platforms, and staying consistently engaged through reviews and course correction.
Where Experience Meets Structured Execution
Arunika is built on a combination of deep financial experience and institutional-grade systems thinking.
Client-centric information and service support are strengthened by structured research, technology, and disciplined execution — enabling consistency, clarity, and continuity over time.
This approach brings together depth in evaluation, consistency in thinking, and scalability in execution — enabling a more structured, data-driven, and efficient approach to investment understanding and client experience.
Start Your Financial Journey with Structure
Understand your current position and explore a more organised approach to managing your finances.
No obligation. Simple conversation to understand your needs.
Founder & CEO
(Client Guidance & Investment Facilitation)
Mr. Anuj Dalmia is the Founder & CEO of Arunika Services Private Limited. With over 25 years of experience as a Mutual Fund Distributor and management consultant across business and finance, he focuses on helping families and professionals bring structure, clarity, and discipline to their financial journey.
He is an alumnus of Goa Institute of Management, Panaji, Goa, and Madan Mohan Malviya Engineering College, Gorakhpur, Uttar Pradesh. He is also a Personal Finance Professional.
Over the years, he has worked with High Net-Worth Individuals (HNIs), retirees, and individuals approaching retirement, supporting them in understanding financial products, understanding market environments, and managing evolving financial needs.
His approach emphasizes long-term thinking, disciplined investing, and maintaining consistency through market cycles.
At Arunika, he is supported by a team of transaction executives and subject matter professionals across management consulting, financial life management, professional life management, and personal life management.
He leads the firm’s client engagement approach, working closely with families to bring clarity, structure, and continuity to their financial journey through a transparent and process-driven approach.
Chief Research & Technology Officer
(Research, Technology & Execution)
Anil Baheti
Mr. Anil Baheti has over three decades of experience in Information Technology, global delivery, and enterprise-scale systems leadership. A Computer Science engineer, he has worked with multinational organizations and global clients, building scalable and process-driven technology ecosystems.
His association with Arunika developed through a close working relationship on his own financial journey, which led to a strong alignment with the firm’s philosophy and a deep interest in long-term, goals-based financial thinking.
At Arunika, he works across research, technology, and execution — building data systems, automation frameworks, and internal platforms that bring structure, consistency, and efficiency to how the firm operates and serves clients.
While every client journey is personal, the thinking and execution are designed to remain consistent and robust.
Why Families Stay With Us
- Clear communication without unnecessary jargon.
- Steady service support across transactions and reviews.
- Structured execution that stays consistent over time.
Our Guiding Principles
Integrity
We work with transparency, discipline, and respect for trust.
Client Centricity
We keep the investor’s needs at the centre.
Trust
We value clarity, continuity, and reliable follow-through.
Simplicity
We keep complex matters easier to understand and act on.
Our Vision
To support families and professionals with structured, dependable financial journeys built on clarity, continuity, and long-term discipline.
Our Mission
- Keep investing simple and understandable.
- Stay service-oriented in every interaction.
- Bring structure to execution and follow-through.